Nowadays one receives more and more unwanted emails also called spam. At one point or another your legitimate emails might also be considered as such. Erroneously or not, for that matter.
This is why it is important to do whatever you can in order to avoid such an issue. It would be too bad that all your marketing efforts become useless or fruitless. Or that your business online would become jeopardized.
Here are some guidelines to put all your chances on your side in order not to fall in the dark side :
1. Double Opt-in
Make sure that all your subscribers on your list have confirmed their email address in order to receive your messages. Even if this could be considered by some like an extra step to grow your list, this remains the basic rule in order to avoid people who only write other peoples email address for fun, no matter what you offer may be.
Even if the double opt-in seems to be the best way to ensure that people who subscribe to your list are true this will not guarantee anyway that your emails will not be considered like spam. Indeed your true subscribers do you have the possibility to report your emails like spam. In case of excess, this could lead to the closing of your autoresponder account.
2. Sent message frequency
Never forget that your subscribers, even though they have asked to get your information, also have other emails to deal with. Indeed, it is very unlikely that you would be the only person to send emails to one particular subscriber. Your message is this one among others. Probably even many others.
The number of email you send is then important because if you send several messages every day, the subscriber will very quickly have the feeling to be overwhelmed. You wouldn’t be lucky if your subscriber just unsubscribes instead of reporting your emails as spam.
The number and frequency of your messages is then important in order not to give a negative feeling to your readers. You should be able to give your readers useful and relevant information, and in reasonable quantity and frequency.
Although there is no specific rule, it is estimated that sending an email every 7 or 9 days is a good cruising speed for a newsletter, for example. Or even 3-4 days to stimulus emails as part of a promotion of a product is acceptable to the public.
By following these intervals, you can even feel free to send a particular punctual message in your sequence without “overwhelming” your readers.
First thing in the sequence, it is not uncommon to send a message a day. This is perfectly acceptable when you consider that the registrant is waiting for your messages, with varying degrees of impatience (do not forget to work out your copywriting to prepare your readers to your future Messages, holding a kind of a suspense if you’d like). This rhythm of a daily email should ideally not last more than a week. Again, this is a rule of tyumb, and it should not to be considered as a specific rule. It all depends on your products, your services, the subject you are talking about, the content of your messages, the importance of these, etc.
3. Keep your lists active
The interest of your subscribers to your messages probably will wither over time. This is certainly true for most of the readers. Those who continue to open your emails always constitute the core of your readers, your fans, your admirers. These are also the ones who definitely will buy and recommend the most easily your products or services. It is your job therefore to exploit their tenacity by soliciting them to share your messages with the people around them, for example.
For readers who would have lost interest in the main topic of your messages, it is important to remind them that there is a way out: the unsubscribe link. A reader who unsubscribes from your list is not something negative, quite the opposite. It is important to keep a list of ‘active’ readers, that is to say a list of subscribers who respond positively to messages. A reader who no longer open your emails is a dead weight that will earn you nothing positive. Worse, it costs you money because it inflates the number of your subscribers, and therefore the price of your subscription.
Unopened messages will probably even be considered as spam to the email service sooner or later. So do the sorting occasionally.
To keep your list of subscribers active, consider this:
a) Always highlight the unsubscribe link. It is even advisable to recall the unsubscrib link in the beginning of your email.
b) Ensure that your readers open your emails. If some of them do not for a long time, remove them yourself from your lists. It’s a proactive way to ensure clean lists.
c) After many months (or one year), send an email to your subscribers and ask them to sign up again on a new list, which will be the logical continuation of the current list. Those who fail to do so will be deleted. Those who do will continue receiving your messages.
All these techniques are applicable to all autoresponders available on the market. Whatever service you use, good practice in the management of your mailing lists will help you not to get caught in the nets set up to catch spammers. And when we know that the mesh of the nets are tightening increasingly, these practices are becoming increasingly indispensable.